Music Marketing
Music Marketing Services in Toronto
As the beating heart of society, the global language of feelings, music is something we all enjoy. No matter what genre we prefer to listen to, music is something that makes our emotions relatable and brings us and all its other listeners a sense of belonging.
This, as simple as it is, is what has made this industry so diverse, which in turn, calls for a lot of competition. For that reason, anyone who wishes to contribute to this industry has great incentives to find the best marketing plan that satisfies their and their listeners’ every need.
Here at CMC Marketing Agency, we guide you through your digital marketing journey from scratch to the very end. But first, let’s look at some of the steps you have to take to begin this journey.
Your Website Gets You All The Action
That is right. As a musician, you will share everything there is about you or your band on your website. If you don’t have media coverage yet, this is even more important as it’s one of the rare sources that provides information about you all the while giving you the luxury to have full control over it.
What we mean by full control is that you get to put whatever you want on your website without having to adjust to trends and algorithms that restrain you on social media platforms. Still, social media is one of the most important aspects of your marketing campaign, but you have more freedom when setting up your website than you do your Instagram account.
There are a few things you should pay attention to when designing a website for music marketing. You should consider including some elements on your site. Below, we will discuss these elements.
1. Have an Updated Newshub on Your Website
This is where your viewers can find information about future tours, new releases, media appearances, and more. Keep it updated so that you increase your chances of real-life engagement with your fans.
2. Attach a Link to Your Merch Store
One of the ways you can make money as a musician is by selling hoodies, vinyl, and posters. Make sure that your website viewers know where they can get these from by providing an online merch store as a part of your website.
3. Get Your Timetable Available for People
Have a list of future tours and social appearances on your site, making sure to include dates and locations.
4. Social Links and Contact Info
Are needed if you’re trying to network. It’s important to have these covered on your website so that labels, media, and fans can see your work more in-depth and reach out to you easily.
5. No One's Gonna Tell Your Story Better Than You
Get a biography ready and put it on your website. This gives better insight into your life, your motivations, and your inspiration sources. This way, your viewers feel more personally involved and are more likely to use and share your work.
6. A Strong SEO Strategy Is Your Ultimate Saviour
SEO, or search engine optimization, basically determines where your website stands in Google search results. You need to rank high because more people will see and go to your website if you do. Including a set of useful keywords is going to help your SEO strategy massively. Try and make yourself distinguishable yet sought after while choosing your keywords. For more info about SEO and how it works, visit SEO in Digital Marketing.
There’s a lot more you have to pay attention to when designing your website. Not only does it have to educate your viewers in the best way possible, rank high on search results, and be aesthetically pleasing, but it should also be easy to access for your potential fans so that they keep coming back to it. Here at CMC Marketing Agency, we are proud to offer the best digital marketing services in Toronto. Leave it to us to make websites that are eye-catching, engaging, and informative.
Email Marketing: Outdated or a Game-Changer
As archaic as it sounds, email marketing is still a great way to improve any business. When you get people to give you their email, they are already getting somewhat involved with your brand and your product, which, in this case, is your music. Statistics show that people are more likely to click on an advertising link if it’s emailed to them compared to when they see it online. This should be your motivation as well.
You don’t have to flood your subscribers with emails; what you’re aiming for here is to keep in touch with them and inform them of upcoming events they might be interested in. An email every couple of weeks will more than suffice. If you’re not sure what you should include in your emails, contact our professional team of marketers at CMC Marketing Agency and get better insight into email marketing and how you should start yours.
Hop on Social Media Trends ASAP
No matter what age your target market is, they are likely to use social media. While younger fans may spend their time on TikTok and YouTube, your viewers on the older side of the scale are more comfortable socializing on Facebook and Twitter. This is why you have to up your social media game. Make an account on all of them and start posting creative content. Remember that photos get way more attention than text-only posts, and videos go viral on the internet. Try to engage your fans in the process of making said videos. They will respond better to these as they get to choose what they want to see in the video. Social media ads are also an effective way to boost your business. Facebook and Instagram are the leading platforms for promoting your music via ads. Our experts at CMC Marketing Agency will teach you everything there is to know about social media marketing. We have a team of professionals who can help you with advertising photography and video marketing. With their help, you won’t have to worry about your appearance on social media and can freely spend your time doing what you like and do best, creating music. If you have any questions, or if you’re interested in a consultation with our marketers, don’t hesitate to contact us. Our CMC Marketing Agency team in Toronto is eager to help you make it to the top of the music charts.