Food Marketing
Food Marketing Services in Toronto
As one of the largest industries in the world, with more than $5.9 trillion invested, the food industry continues to expand, fueling our desire to explore every new facet it offers. This diversity intensifies the competition, necessitating those involved to devise marketing strategies that place them at the forefront of their field.
In our contemporary lifestyles, the internet increasingly infiltrates various aspects of our daily lives, and food is no exception. Studies indicate that over 57% of people order their food online, while more than 40% gather information about food through the internet. This should hardly come as a surprise; we encounter numerous promotional food and beverage posts on Instagram daily and frequently consult review blogs to discover our next takeout option. And the impact of services like Uber Eats on our dining habits is a topic in itself.
Now, recognizing the significant role the internet plays in our food choices, let’s delve into digital marketing strategies that can propel your food brand to new heights.
Content Marketing, The First Step Of Digital Marketing
The first step in devising a marketing strategy for your business is to create content. This content must be both relevant and engaging to increase the likelihood of it being consumed. Therefore, the primary tip is to generate entertaining content while avoiding digressions into unrelated topics.
Food blogs are an excellent platform for such content. Their popularity provides an opportunity to visually engage your audience. Food transcends mere description; it is best experienced through smell and taste. In the absence of these senses online (for now), your goal is to provide a visual feast. How does your product look on the plate? Is it visually appealing? Venturing into video content can significantly amplify your reach. Consider mukbang videos, where no image can replicate the auditory satisfaction of crunchy chicken tenders. This exemplifies the impact of video marketing within the food industry.
This overview merely scratches the surface of photo and video marketing. For a more comprehensive understanding, you are encouraged to read our articles on advertising photography and video marketing.
SEO, The Make Or Break Point
Believe us, if we could, we would’ve recapitalized the word. SEO, or search engine optimization, is crucial for ANY business aiming to expand.
You might be wondering, what exactly is SEO? Let us explain. SEO determines where you rank in search engine results. It’s vital because a low ranking means people are dramatically less likely to visit your website, rendering your efforts fruitless.
Nowadays, most people find the services they need online. Google offers location-based search results to its users. With a robust SEO strategy, you could top these search results, driving new customers your way.
It’s fair to say that SEO is the most effective method for consistent business growth. That’s why it’s imperative to start crafting your SEO strategy NOW. For more insights, visit our page on search engine optimization before you begin.
Social Media, Dominate It.
Let’s start with some interesting statistics. Did you know that the most popular topic of search on Instagram is food? Well, it is. Turns out the power of our fellow foodies is way more than we had previously imagined.
This gives you better insight into the importance of social media marketing. You can find countless types of food content on social media. From mukbangs to recipes, ads, TikTok food hacks, and so on. Food is everywhere. In order to stand out in the sea of digital food, you’re going to have to create content that gets your viewers to interact with you. Make them feel curious or excited.
Another ongoing trend for food marketing on social media is … you guessed it, influencers. The Ariana Grande and Addison Rae Starbucks drinks are great examples of this part. People will buy what their favorite celebrities and influencers buy.
At CMC Marketing Agency, you can get social media marketing on any platform that you like. Whether it’s YouTube, Instagram, Twitter, or TikTok. You tell us about your aspirations, and we’ll make them possible.
Use The “Right” Keywords
People are always evolving, and with them, their values and the trends they follow. It’s crucial to stay attuned to these shifts and tailor your keyword strategy to align with them.
Currently, fitness, health, and sustainability are hot topics in food-related searches. It’s wise to highlight any steps your company has taken to reduce packaging waste. For instance, if you’ve eliminated plastic from your packaging or if it’s fully recyclable, make sure to broadcast that. It’s a detail that can significantly broaden your appeal.
Additionally, if your products offer health benefits, make that a centerpiece of your communication. Utilizing endorsements from experts or citing case studies can be particularly persuasive.
Given these evolving trends, selecting the right keywords for your SEO, hashtags, or ads is more critical than ever. Fortunately, at CMC Marketing Agency, we provide top-tier keyword strategy consultation in Toronto, ensuring you’re well-equipped to navigate these waters.
Email Marketing
When individuals entrust you with their email addresses, they demonstrate a preliminary commitment to your brand. By engaging them with emails that highlight special offers and share compelling information, you can recapture their interest and cultivate their loyalty.
People often give more attention to their emails than to advertisements, making email marketing a strategy worth considering. Whether you opt for automated messages or personalized correspondence, the approach you take is crucial. At CMC Marketing Agency, we stand ready to support the execution of your email marketing strategy.