Dental Marketing in Toronto

Canadian Digital Marketing in 2019

Running your dental clinic will not be the easiest thing to do. That’s because you will come across a lot of issues when you are trying to get more patients to receive treatments offered by the dental clinic. This can lead you towards the buildup of frustration in the long run as well.

To make sure that you don’t end up with any such negative consequences, you are strongly encouraged to take a look at dental marketing in Toronto. When you get the assistance of a reputed service provider like us for dental marketing, you can make sure that you are receiving a solid inflow of patients to the dental in Toronto.

Why do you need the help of dental marketing services?

Marketing is not a strength of your dental clinic. Instead, you specialize in offering dental treatments to people in need. In such a situation, you shouldn’t even think about starting marketing campaigns as well. That’s because you will not be able to receive the most optimal results. You will just be spending your money in vain.

To get the most out of money that you invest on future development of the dental, you need to think about seeking professionals or experts for the services that you need, which don’t fall under your expertise. Dental marketing in Toronto will be able to assist you with.

How can dental marketing services benefit you?

When you go ahead with dental marketing in Toronto, you will be able to receive a variety of benefits. Here are some of the most prominent benefits out of them. When you go through the reasons, you will get convinced to try the services.

• You can increase the visibility of your dental among people in Toronto

Most of the people in today’s world tend to do a search on the internet when they want to find a specific product or a service. This is applicable for the people who are looking for dental services in Toronto as well. Hence, you need to make sure that your dental is shown to people who look for dental services in Toronto. That’s where local SEO comes into play.

SEO Services For Dentistry in Toronto

Search engines such as Google give priority to local businesses when indexing search engine results. People who look for dental services in Toronto will come across websites of dentals that are located in the region. You need to get your website to this list as well. A proper local SEO Toronto campaign will be able to assist you with that.

Dental marketing in Toronto can conduct a comprehensive SEO campaign to your business with boosting the local SEO results that you can get. Through a proper local SEO campaign, you can make sure that your dental is made visible to all patients in Toronto, who look up for a dental in search engines such as Google. This is one of the best marketing methods available for you to try. It can deliver guaranteed results to you as well.

• You can conduct email marketing campaigns

Dental marketing in Toronto can help you with email marketing to create awareness as well. Emails will be sent to the people who live in Toronto. Therefore, you can make sure that amount you spend on email marketing delivers optimized results to you.

Emails will be sent out in an effective manner for people in Toronto. For example, emails will be sent out while highlighting the benefits of proper dental care. Likewise, important and useful information related to dental health will be shared. Due to the same reason, you will be able to increase visibility of your dental clinic in an effective manner. This can eventually contribute towards the success that you can achieve at the end of the day. People will remember the name of your dental in a positive way and you can receive outstanding results.

• Dental Social Media Marketing

People in today’s world tend to interact with social media networks than ever before. Due to the same reason, you should think about increasing the visibility of your dental clinic on search engines as well. Dental marketing in Toronto can offer much needed assistance to you with that.

You will be able to get channels for your dental clinic on the leading social media networks. Then marketing campaigns will be run while targeting people in Toronto. This can help you to further increase your online visibility. This can also help you to get more people to get the number of patients who walk into your dental clinic.

You will also be able to engage with people in Toronto with the help of effective social media marketing campaigns. Along with these engaging social media marketing campaigns, you can get more people to remember your dental clinic in Toronto.

Return on your investment

You will have to spend your money to get the help of dental marketing in Toronto. However, you shouldn’t think of this as a waste of money. It will be one of the best investments that you can make as well.

Ability to get more patients to walk through the doors of your dental clinic is the most prominent benefit out of them. You don’t need to focus on anything and get distracted. You will be able to stick to the dental services that you offer to patients. In the meantime, dental marketing in Toronto can benefit you and you can get more patients to come to your clinic.

When you take a look the cost factor associated with promoting your business on your own and selecting a professional service provider, you will figure out that an expert can help you to run the marketing campaign in a cost-effective manner. You will be able to save a lot of money in the long run, while experiencing a large number of benefits.

On top of everything, dental marketing in Toronto can help you beat your completion effectively.

In this article, we are going to discuss the importance of digital marketing for dental practices, as well as 4 ways you can improve your practice.

Let’s start off by setting standards for a dental clinic to succeed. What makes a dental practice successful? Is it the equipment that is used there? Is it the dentists and the staff? No, and no. Both these factors are effective in gaining customer satisfaction.

However, they do not guarantee success. What does make a dental clinic successful however, is a consistent rate of new patients. Studies show that practices with 20 or more new patients a month are considered growing practices.

This is where marketing comes to play its role. As mentioned before, you might put the most recent technological advances in the field of dentistry to use. Or you might have the best dentists in town working at your clinic. But it’s possible for you to still be looking for those 20 new patients every month. Without proper marketing strategies, all your hard work could be in vain. On the other hand, a good marketing strategy can help your business grow significantly, even if you don’t have the latest tech gear or the best dentists.

When you’re thinking of a marketing plan, you should definitely put digital marketing at the top of your priority list. 77% of people look for a dentist online. They use location-based searches to find their ideal dental clinic, which  makes it crucial for you to pay attention to it as well. Below, we are going to introduce to you 4 ways you can improve your digital marketing technique and appear high on search results.

1. Google My Business is Going to Be Your Best Friend

Google My Business, or GMB for short, is a verified place that gives possible patients access to your location, working hours, photos, etc. Now, the tricky part here is that Google has several different search experiences. And by having a strong GMB profile, you’ll have the chance to rank high on all of them.

Now, it’s time to take action. Start setting up your Google My Business account. In order to do that, you should:

1. Create a GMB account with your Gmail. If you have multiple practice locations, set an account for each and every one of them.
2. Complete your location verification process. This might take up to a few weeks.
3. Once you’re verified, start adding more information to your profile. The more detailed you are when entering this information, the better.
4. After creating a Google My Business account, fill out the different sections on it. This is a crucial step because the information you upload onto your account during this process will automatically sync into your Google Local Map Pack, a list that shows similar businesses within a defined area. The closer you are to that location, the higher you will rank on the list.

Remember to include all related info such as NAP name, address, operating hours,) business category, description of services, contact info, site links, service areas, appointment links, photos, and staff info on your GMB listing.

1. After you complete your Google My Business account, you should make sure to regularly post new content on it. Getting more reviews should also be on your to-do list.

Although we explained all the necessary steps you need to take to set up your GMB account, we understand that it might be too time consuming for you to do it yourself. But you don’t need to worry at all! You can use your time seeing patients and helping them while we make and optimize your Google My Business account for you. Here at CMC Marketing Agency, we know every detail about GMB accounts and how you can get yours shine through all the others.

2. Improve Your Website

Your website could be the make or break point for your business. The reason for that is that your website is the first point of interaction between you and your prospective patients. On top of that, people judge your entire business based on how your website looks. This is why website design is going to have great impacts on your dental practice.

A good web design will:

• Make it easy for people to navigate to the information they want.
• Allow communication about the most relevant information related to your practice without using dental terminology.
• Present a simple, consistent, user-centered design.
• Provide authoritative content that educates people about a good oral hygiene routine and dental health.
• Introduce your office environment, dentists, and staff to patients.
• Make scheduling easy.
• Use interesting and informative photos and videos.
• Showcase social proof like patient reviews.
• Allow bill payment capabilities, prescription renewal, and account management.
• Offer an online platform for chatting that gives patients the ability to quickly ask dentists their questions.

Now, let’s take a quick look at some statistics.

• More than 90% of web users judge a website by its design.
• More than 38% of web users will leave a website if they find it unattractive or difficult to navigate.

It’s also super important for your website to operate on mobile devices as:

• More than 70% of local searches are done through mobile devices and smartphones.
• According to Think with Google, 79% of people say that they are more likely to revisit or share a website if it’s easy to navigate.
• Another important factor is website security. If your website isn’t secure, search engines will warn users. This might scare off your prospective patients. So you should definitely take that into consideration.

You can find top-notch website designs at CMC Marketing Agency. We will create beautiful websites for you that are educating yet aesthetically pleasing, easy to access yet comprehensive, and simple yet elaborate.

3. Invest on A Long-Term Marketing Strategy

As mentioned before, most people choose their dentist online. It is therefore important to have a long-term marketing plan. The first two steps we mentioned before are of massive help when it comes to optimizing your SEO. There are other steps you can take to ensure of a great marketing strategy. For an effective marketing plan you should:

• Use Google PageSpeed Insights to address any issues that might be slowing your website down.
• Streamline your site’s page structure such as parent pages, subpages, blog posts, and so on. Many websites are cluttered with disorganized, irrelevant content, and you should make sure to avoid these problems in yours.
• Optimize URL, page title, meta description, images, alt-tags, and page structure for each page accordingly to your keyword strategy.
• Secure your website with HTTPS.
• Link authoritative websites.
• Include internal links to related content on your website.
• Avoid “fluff” content and try to stick to authorities in the field of dentistry, and focus on educating your visitors.
• Be sure to make content that speaks about common pains, objections, and questions that dental patients normally face.
• Add a strong keyword strategy. A robust set of keywords about a central idea can improve your SEO strategy by great measures.

Settings a whole new strategy might be difficult for you. But we are here to help you. You could spend time doing what you are good at while our team of marketing specialists at CMC Marketing Agency do their best to make your business thrive.

4. Up Your Social Media Game

• There are more than 3.5 billion social media users in the world.
• More than 54% of people gather information about products and services online before purchasing them.
• Facebook alone has more than 1.79 billion active users daily.

The items mentioned above are essential information that will help you get a better grip on the importance of social media. Moving past that, these are 3 ways in which you can change your social media strategy for the better:

• Remind your viewers of the dental benefits they are paying for but are not aware of or using. More than 25% of people with dental insurance are not fully aware of the services they are paying for in their insurance payments. These services include dental cleanings, check-ups, and X-rays. By informing people of these available services, more of them are likely to visit you and use your services.
• Create bite-sized informatics. You can give people bits of hard to believe information that is relevant to the subject.
• Make video content. Videos are especially good for highlighting important parts of your business, as well as telling your story to people in a short amount of time. They are also very helpful for gaining the trust of your potential patients.

Here at CMC Marketing Agency, our experts can promote your social media in a blink of an eye. We can improve your business by Facebook, Instagram, and Google ads, as well as create original videos that portray your practice the best.

There is so much more to digital marketing and how it can benefit you. If you’re interested to know more about it and start setting your own marketing strategy, you’re more than welcome to contact us. Together, we will create a marketing plan that satisfies your every need.