Marketing for dental offices in Toronto
There’s a disappointing fact the people don’t like dental clinics and some of them are even afraid of visiting a dentist because they feel uncomfortable. This means that you have to try so hard to get your patients to like you and trust you.
When it comes to finding a good dental clinic we all get picky because finding a dental clinic in which you feel comfortable is hard
So what can dentists to to get recognized by customers? MARKETING
Marketing can be a hard process which can take a considerable amount of your time but it worth the time you spend on it because it leads to customers knowing and trusting you.
There are many different ways for marketing your dental clinic.
When you want to get attention for what you do, you have to be specific about who you market to. For example showing your ads to people who live 70 miles away from you will do no good, not for your clinic nor for their teeth. Local awareness is a great way to reach local audience.
According to Google, one it 20 Google searches are health-related information.
If you have a dental clinic this shoud be a great news for you because you can turn this into a great chance for your career. You can create call-only ads through Google ads or Facebook. The good thing about call-only ads is the fact that when you’re speaking to someone on phone and they can hear you through the phone, you’ll seem more trusting to them and and the things you’ll say will be more affective.
Appointment reminders are important to make sure if your patient shows up. You can send them reminders through a text message, an e-mail or a post card. If you do this your patients will understand that you care about them and their health. This leads to your new patients turning into regular customers.
Google searching is daily task we all do. Whenever we don’t know something we immediately open Google on our desktops or our phones. It doesn’t matter if we’re looking for the name of the song we heared on Instagram or if we’re looking for a trusting dental clinic, we will always get the answer from Google.
So if you think about it you’ll realise that you can use Google to develop your career. Using Google ads, mobile call-only ads, Google map ads, etc, you can help your career get recognized by people.
Helping instead of selling.
A desire to help your patients is one of the best ways of dental marketing.
People find it hard to trust a dentist, if you convince your patients that your goal is to help them with their oral health you can gain their trust. Being trusted by a patient is one of the most important parts of dental marketing because trust leads to them turning into you your regular customer and they will also introduce you to the people they know.
DOs and DON’Ts in dental marketing.
1. You get the chance to make a first impression only once, try to make a good one.
New patients are so important in your career so try to give your patients your full attention so that they can feel valued and it also helps you to know them better.
2. Don’t focus on yourself. Whenever a patient visits you, don’t spend the time talking about yourself and the benefits you and your services have. Instead of doing that, try to listen to them, they should be at the center of your attention. Try to make a friendly atmosphere they can feel safe in.
3. Try to know what your patients want and what they actually need. Every patient wants a beautiful smile, they may ask for things that won’t benefit them. Try to explain the difference between different treatments and tell them what is needed for their health but also pay attention to what they want from you, that way you can give them both, the thing they need and the thing they want, and at the end of the day you’ll have a satisfied customer.
4. Don’t make them feel pressured.
Always offer different treatments but never push. Never make a patient feel uncomfortable and don’t convince them that they need a specific kind of treatment.Doing that will make them feel uncomfortable.
Instead of pushing them into doing what they don’t want to do, explain different kinds of treatments to them and let them decide.