It’s an unfortunate reality that many individuals have negative feelings towards dental clinics, with some even experiencing genuine fear at the thought of a visit. This discomfort means that as a dental professional, you face the added challenge of not only providing care but also building trust and relationships with your patients.

When searching for a reliable dental clinic, many of us become discerning, primarily because finding a place where we feel at ease can be challenging.

So, how can dentists stand out and be noticed by potential patients? The answer is MARKETING. While marketing can be a demanding effort consuming significant time, its value cannot be overstated. It’s the pathway to gaining recognition and building trust among potential clients.

There are lots of strategies available to market a dental clinic effectively.

Local Awareness

When aiming to gather attention for your services, it’s crucial to be detailed about your target audience. For instance, advertising to individuals located 70 miles away is counterproductive; it neither benefits your establishment nor their dental health. Focusing on local awareness is an effective strategy to connect with a nearby audience.

Mobile Calls

Google reports that one in every 20 searches is related to health information. For dental clinic owners, this statistic presents a significant opportunity. Leveraging this trend can be a game-changer for your repetition. Consider implementing call-only ads via platforms like Google Ads or Facebook. The advantage of call-only ads is the personal touch they offer. Engaging in a direct phone conversation not only establishes trust but also enhances the effectiveness of your communication.

Reminders

Sending appointment reminders is crucial to ensure your patients don’t miss their visits. Whether through text messages, emails, or postcards, these reminders convey your genuine concern for their well-being. Such gestures not only show that you value them but also help make new patients come back regularly.

Google!

Google searches have become an essential part of our daily routines. Whether we’re curious about a song we heard on Instagram or in search of a reputable dental clinic, our instinct is to turn to Google for answers. Recognizing this behavior, it’s evident that Google offers a powerful platform for career advancement. By leveraging tools like Google Ads, mobile call-only ads, and Google Maps promotions, professionals can significantly enhance their visibility and recognition.

Helping Instead of Selling

A genuine desire to help your patients is a cornerstone of effective dental marketing. Many people are distrustful of dentists, so if you can show your patients that your primary goal is their oral health, you’ll earn their trust. This trust is vital in dental marketing. It not only turns patients into regulars but also encourages them to recommend you to others.

DOs and DON’Ts in Dental Marketing.

1. First Impressions Matter: You only get one chance to make a first impression, so ensure it’s a positive one. New patients are pivotal for your practice. Devote your full attention to them, making them feel valued and understood. This also allows you to get to know them better.
2. Patient-Centric Approach: When a patient visits, resist the urge to dominate the conversation with details about yourself or your services. Instead, listen actively. Place them at the forefront of the interaction and foster a welcoming environment where they feel at ease.
3. Understand Their Needs and Desires: While every patient desires a beautiful smile, they might sometimes request treatments that aren’t in their best interest. Clarify the pros and cons of various treatments, aligning their health needs with their desires. This balanced approach ensures both their well-being and satisfaction.
4. Avoid High-Pressure Strategies: While it’s essential to present various treatment options, avoid being overly self-confident. Never make patients feel cornered into a specific treatment. Instead, provide them with the necessary information and empower them to make informed decisions.