Along with the expanding effect of social networks, people are increasingly showing great interest in videos, especially shorter forms of video, such as Tick-Tocks and Instagram Stories or Reels. We are immersed in the screen, scrolling up and down for hours, so, as marketing agents and business owners, it is essential for us to bring this trend into use and employ a practical video marketing technique for our social media. If combined, an effective video marketing and social media marketing strategy can easily and cost-effectively direct you to your target audience and also help the customers reach the services they are searching for from the convenience of their home with a simple tap or click.

Consumer behaviors are rapidly changing and inclining to videos. In line with these changes, we should adjust our marketing plans in three main sections: in regard to the content we design and create, the media we choose to portray our business and the way we wish to access our target group.

• Our content should be innovative, engaging and helpful. It must include what the customers desire and what they wish to avoid and help them through guidelines and instructions to answer their questions and access the services they need. In the case of dental services, you have to address patients’ practical problems, such as pricing, location, procedure and results. However, a picture or a text might not be as complete as you need, and that is when a short video can be quite handy.
• The media we select to work with has to be trending, far-reaching and, most importantly, relevant. It should involve the group of people who require what we offer and be able to entice them to look further into our business. For a dental care center, the target audience may mostly be more general. Depending on your creativity and flexibility, you can use almost all the media available in the marketing domain and, above all, social media because a viral video can save you a lot of unwanted attempts.
• According to your service, you might need to reach out to a specific or a large group of people defined by many factors like age, location, job, etc. But the ultimate goal of every marketing plan is to cover the largest population of their target audience and to ensure that they will convert into long-term customers. All these factors can be readily met by posting a short video of your previous patients’ testimonials and how they describe their experience at the clinic.